Armani has established itself throughout Europe and indeed globally as a premium brand. So what is the fuss all about?
The history of Armani
The Armani company was established in 1974 by Giorgio Armani and Sergio Galeotti. The company has, over the years, established a leading presence in the fashion world both in terms of haute couture, fine tailoring and designer street-wear. From a clothing perspective, the company currently designs various clothing ranges for men, for women and for children. Armani has established a global presence with a large network of retail stores and outlets all over the world. In addition to clothing, the company also designs and produces a range of other goods including accessories, watches, jewellery, interior design products, perfumes, cosmetics and eyewear which are marketed under various Armani brand names. The company even has a number of branded hotels within its portfolio.